The mission of this project was I started with an object (mine was banana) and I had to make a brand around said object. I had to come up with what the symbolism of a banana is as well as how the brand can correlate with said symbolism.
EcoRoute is a sustainable food packaging and delivery company that focuses on local delivery of groceries and meals in the most ecologically friendly manner possible. EcoRoute wants to deliver your food with zero carbon footprint, as well as package all your goods in sustainable, eco-friendly packaging as to prevent waste buildup in our environment.
EcoRoute wants a better, cleaner future for our planet. What is a better way to solve this issue than to reduce our emissions and waste buildup? We hope you will follow us along in our mission to keep Earth a safe and clean place!
Software Used: Photoshop Illustrator, Figma, After Effects & InDesign
The Process
For this project I had to do 100 iterations of images related to a banana. I had to research the significance of the banana, what it symbolizes and really brainstorm what a banana means.
I discovered several things I did not realize about bananas in this process. The banana can represent both silliness through its absurd shape and color, but it can also represent hardship and corruption through the banana trade in South America.
I was also given the prompt of creating a minimalist ecologically friendly delivery company. With this combination of my prompt and my research, I landed on the idea of a green banana and how it represents fertility and freshness. Along with this, the idea of the "perfect package" was also a saying revolving around bananas that worked perfectly with my company, EcoRoute.
